What (is a blog)Blog is short for ‘weblog’, an internet-based diary or log.
Who (writes blogs)Everyone. Students, parents, grandparents, authors, agents, publishers... any category of people you can think of.
Writes and authors who want a publishing contract, especially in non-fiction. Agents and publishers want to see evidence of a ‘platform’ (which is a circle of influence, not a type of shoe). This means social media (e.g. Facebook, Twitter, Pinterest, Goodreads) and a personal blog.
WhereThe two main free sites are Blogger and WordPress. I currently use Blogger, which is pretty easy, but it does take time at the beginning to familiarise yourself with all the features (and when you think you have worked out everything you need to know, they update it).
WhenBloggers probably need to post two to three times per week. Less often, and you might be ignored. More often, and your readers might get overloaded (unless you have something really good to say). Examples: One Christian author I follow sometimes posts five times a day, and that is over the top, because most of her posts are about her and her life (and would be better suited to a social networking site like Facebook). Passive Guy also posts several times a day, but his posts are links to and comments on other blog posts about publishing, and sometimes news moves pretty fast in that area, so his are more likely to be relevant interesting (to me, at least).
You can schedule posts on Blogger, so that you can write a post and schedule it to post on a defined day. So, for example, you could write three or four related posts, then schedule them to post over the course of a week or a month.
Some bloggers make a big deal out of checking their stats to see which posts attract the most attention, then planning their schedule around that. Personally, I don’t have enough visitors to make that relevant! However, if this is something you are interested in, you would be advised to link your site to Google Analytics, which (apparently) gives more reliable statistics than the Blogger site.
What (should you post)It depends. You need to think of what the focus of your blog is. Ideas:
- Reviews of books you have enjoyed
- Recommendations of good books/resources for writers
- Interesting facts from your research to whet appetite for your book/novel
Why (why I blog)I started my first blog, a reviewing blog, to get free Christian books. I blog for several book blogging programmes, who offer free ebooks in return for me reviewing them on my personal blog, Amazon, and other consumer websites (I also review on ChristianBook in the USA, and Koorong in Australia).
I started my editing blog to promote and market my editing services by providing Christian authors with information on writing, editing, publishing and marketing.
I should also start a third blog/website for my ‘day job’ as a self-employed management consultant, but am wary of over-committing myself!
Why (you, as an author, might need to blog)
- To build a platform for your writing
- To find out what is happening in your target market – one of the features of Blogger is the ability to follow other blogs of interest, and have their new posts come up automatically on your dashboard (which is just like the dashboard of a car – a single screen with all the important information).
- To connect with other writers and authors (received wisdom is that you need to connect to others so that they will also connect with you. Also, comment on other blogs with your own blog address, so people can track you back and follow your blog).